Top to Toe Customer Marketing (CMM)
CMM is a completely integrated Customer Marketing Management system; linking sales records with customer information at both the point of sale and Top to Toe back office.
“Top to Toe allows you to achieve new levels of customer service and satisfaction, not only enabling you to award loyalty points and track individual customer accounts but also goods taken on approval and items held against a deposit”. Instant customer recall at till
- Track every customer purchase
- Complete purchase history
- Classify customers by type
- Selective mail shots
- Loyalty schemes
- Goods on appro or deposit
- Birthday and anniversary promotions supported
